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Profile : Powerlooks Global

At Powerlooks Global, we recognize that a brand is an intangible asset made up of expectations developed over time. When the clients’ or customers’ expectations are met, the brand is reinforced and strengthened. If people don't get what they expect, brand equity is diminished.

Building a strong brand requires the alignment of every component of the organization with the brand strategy. This reaches far beyond traditional brand management centers like marketing and advertising. 

At Powerlooks Global, we help our clients build a strong and lasting brand, 3 levels deep:

  1. Figurehead branding
  2. Corporate branding
  3. Human resources branding

To ensure that a Brand is reinforced and grows stronger over time, it is built based on
6 dimensions:

  1. Mindset
  2. Message
  3. Brand Experience
  4. Visual
  5. Brand extensions
  6. Time factor

The result is a strong and solid personal or corporate brand that continues to strengthen year by year.





Dianne shares Personal Branding tips and insights
on Redfm 91.9!

Every Thursday
at 2.30pm

For a chance to WIN, simply send us your questions on Personal Branding with your name and contact by email or
fax to 082 426689.

*If you reside in other states, contact us for the frequency setting in your area by email or call us on 082 378689.







© 2006 Powerlooks Global Sdn Bhd. All rights reserved